Suvinil

Suvinil, the most traditional paint brand in Brazil, has unveiled a new positioning and identity as part of a broad brand transformation. Known for changing living rooms, bedrooms, and homes across the country, the brand now turns that same transformative vision toward itself. The renewal aims to differentiate Suvinil from its competitors and bring it closer to an evolving consumer—one who sees paint as an expression of personality, emotions, and personal stories. This insight guided a strategy that redefined the brand’s positioning, values, audiences, personality, and purpose. This change goes far beyond paint, brush, and wall. In an industry often marked by generic and distant language, Suvinil rethought how it communicates by recognizing paint and words as shared forms of expression. A new verbal system was created to bring storytelling to all brand touchpoints, from launch communications to product packaging, making the dialogue with consumers more human and meaningful. The new purpose is also reflected in Suvinil’s visual identity, built with simple, dynamic, and vibrant elements that celebrate the stories behind every project. The redesigned logo preserves the brand’s iconic red, yellow, and orange while introducing movement, energy, and layered forms that represent connection and transparency. A bold, exclusive typography reinforces the brand’s personality and extends across its entire visual universe. The transformation includes a redesigned packaging system with clearer information, intuitive symbols, and a reorganized product portfolio focused on real consumer needs. Every decision was made to simplify the shopping experience, build trust, and reinforce Suvinil’s commitment to meaningful transformation—inside homes and beyond.