For more than two decades I’ve worked at global brand consultancies, crafting identity and packaging projects that translate strategic direction into coherent visual systems. I don’t treat branding as isolated creative expression. Instead, I prioritise alignment between business intent, brand strategy and experience, ensuring ideas are conceptually strong and grounded in identity systems that enable flexible and consistent brand experiences.

Over 17 years at Interbrand LATAM, I progressed through every creative level to become Creative Director. This trajectory gave me a holistic understanding of the branding process, from concept development to large-scale deployment.

My leadership style is close and hands-on. I work alongside teams to maintain clarity of direction, consistency of execution and rigor at every stage of a project.

I’m available for full-time or freelance roles with brand consultancies or direct clients.