Prysmian

Prysmian, the world’s leading cable manufacturing group, partnered with Interbrand to evolve its brand perception from a traditional industrial leader into a strategic enabler of technology, digitalization, electrification, and the global energy transition. This ambitious transformation was delivered through a highly collaborative global process, spanning from pitch to launch within a challenging timeframe. Interbrand defined a clear from-to narrative, shifting the focus from industrial expertise to empowering human achievement and sustainable living everywhere. This idea became the strategic canvas for all creative decisions and guided a significant evolution in brand expression, moving beyond conventional industry codes toward a new league of technology and energy brands. The new visual identity centers on a symbol that represents dynamic connections and energy transition, subtly embedding a hidden Prysmian “P” while evoking circularity and a future-focused mindset. A distinctive gradient system reinforces the idea of moving energy and intelligence toward a sustainable green future, resulting in a cohesive, tech-driven, and sustainable brand system with strong global impact.