Positivo S+

Positivo Tecnologia strengthened its diversification strategy with the launch of Positivo S+, a new B2B brand created from the integration of Positivo Tech Services and Algar Tech MSP’s managed IT services. The initiative positions the company as a reference in end-to-end IT infrastructure solutions, offering CIOs a complete ecosystem—from devices and software to fully managed services. The challenge was to define the most effective brand architecture and positioning for a complex M&A process. The project began with an extensive diagnostic phase, including audits, material analysis, and stakeholder interviews, followed by the exploration of different brand architecture scenarios. These insights informed the strategic definition of the new brand and the development of its identity. The solution was guided by a central insight: complex challenges are best faced when we have someone we trust by our side. When organizations feel supported by a reliable and consistent partner, they gain the confidence to focus on the future and move forward. In a B2B context, this creates a strong, mutually beneficial relationship. Positivo S+ was positioned as a technology services specialist that integrates seamlessly into its clients’ operations, delivering excellence and efficiency from end to end. Adaptable, available, and solution-oriented, the brand supports businesses while genuinely caring for people. This positioning shaped a visual identity that balances legacy and innovation. The new logo embraces Positivo’s heritage, while a technology-driven color palette, dynamic textures, and rounded, flexible graphic elements express integration, trust, and operational excellence.